I think that this could be the consolidated location for making fun of of Shovel.com, to save Stupornaut some time.
I don't know of any music publication or critic that isn't worthy of bashing. If you want to get your rage on, go check out Robert Christgau's take on "All Things Must Pass." (I think the hip music critics were already writing the story of what music is and isn't cool from the 1970s, in the 1970s, and weren't going to let the facts get in the way.)
That said, the Shovel empire is hated, like America, for just being too freaking awesome. No one can handle it. It is weird, though, how centralized how much of the internet ends up, despite its vaunted democratizing properties. Pitchf-- I mean shovel is the Drudgereport of indie music reviews. Still, since I'm not as cool as Rodney from Book Barn, I sometimes rely on it to find out about what the kinds have been listening to. Even when I totally hate the bands it hypes, which is at least 1/2 the time, I prefer mine to be an informed hatred.